NOW OPEN on Flagler Avenue: Shades of New Smyrna Beach

Q & A WITH MARY FRANCES STAGE, OWNER Q: WHAT INSPIRED YOU TO OPEN SHADES OF NSB?  A: I have always wanted to own a boutique along Flagler Avenue. So, I spent some time visiting the shops and businesses from the river to the ocean. I wanted to see what kind of shop I could open that would add to the shopping experience. I decided … Continue reading NOW OPEN on Flagler Avenue: Shades of New Smyrna Beach

Shop Small and Local this Holiday Season

Small Business Saturday, an annual shopping day observed like Black Friday, is traditionally held on the Saturday following Thanksgiving. It was first began by the American Express credit card company in 2010 at the height of the Great Recession as a way to pump American spending into smaller businesses by redirecting consumer holiday shopping. After the struggles of last year with shutdowns, short staffing and … Continue reading Shop Small and Local this Holiday Season

Hunt for Molly the Monarch this July in Downtown DeLand

In celebration of DeLand’s designation as a Monarch City USA, a unique themed treasure hunt is taking place all over town this July. Find Molly the Monarch throughout DeLand for your Chance to Win Prizes Here’s how to play: 1) When you spot Molly the Monarch at any one of the businesses listed on the Passport, collect a store stamp (or signature). 2) When you’ve … Continue reading Hunt for Molly the Monarch this July in Downtown DeLand

Spring Fling Open House

Saturday @ 10 AM – 6 PM, throughout downtown Ormond Beach Come out to Historic Ormond Beach’s SPRING FLING OPEN HOUSE for a celebration of the resilient small businesses that make our town so special! Dozens of your favorite restaurants, shops & galleries in the heart of Ormond Beach are coming together for ONE DAY to offer special deals, tastings, live music, activities, giveaways and … Continue reading Spring Fling Open House

Crimson House NSB

Wine, Food, Beer & a Good Time!  English poet, John Keats, once described his perfect day: “Give me books, French wine, fruit, fine weather and a little music played out of doors by somebody I do not know.” You might need to bring your own book, but you’ll find all the rest at Crimson House in New Smyrna Beach. Located at the corner of Orange … Continue reading Crimson House NSB

Local Entrepreneurs Create a COVID-19 Resilience Plan

Like everywhere else in the world, the local economy in Southeast Volusia County has been decimated by the coronavirus. Until very recently, shops were shuttered, beach access was restricted and many small business owners found themselves on the rails.  Many businesses have awakened from their two-month slumber to find that the world has completely changed. Customers are slow to return, restaurants and stores are open … Continue reading Local Entrepreneurs Create a COVID-19 Resilience Plan

the florida local new smyrna beach photo grid

INSIDE LOOK: The Florida Local

Q&A with Co-Owners Alonda McCarty & Chelsea Preston Interview by Tiffany Evers // Photos by Kelsey Walters Q: When did you open your doors? A: June 2019 Q: What exactly is The Florida Local? A: The Florida Local is a happy little sip and shop artisan market and specialty coffee bar focused on selling Florida-made products and brands. We represent over 50 different artisans from … Continue reading INSIDE LOOK: The Florida Local

INSIDE LOOK: Sappho Chocolates

Interview by Tiffany Evers // Photos by Kelsey Walters The Team:  We all do pretty much everything. That way if someone needs to stay home, the chocolate making continues. However, each of us has our specialties. Kathryn: While we all come up with ideas for new flavors, it’s Kathryn’s job, as chocolatier, to make them work. Like formulating each of the different alcohol fillings we use … Continue reading INSIDE LOOK: Sappho Chocolates

Beach Street’s New Streetscape

Designs are nearly complete for improvements to three blocks on Beach Street – between Orange Avenue and Bay Street – in downtown Daytona Beach that will create a more pedestrian-oriented place for residents and visitors to enjoy the shopping and dining. Daytona Beach’s Downtown Beach Street gets a Facelift The project will be completed in phases to limit disruption of traffic and business during normal … Continue reading Beach Street’s New Streetscape


Tie-dye is coming in hot in 2019. It can be traced back to the 60s and it seems like it never left. It’s known for the eccentric hippie lifestyle that has become full blown and elevated to high fashion status. Tie-dye is currently invading every online store to your favorite retailers. This summer, DIY, but try playing with different textiles of clothing such as slips, … Continue reading EVERLASTING TIE-DYE