Self-Love During Valentine’s Month

February is known for its season of giving candy, flowers and gifts of love to others in the name of St. Valentine. I fully support this, but also want to remind myself and encourage others to take time to love and care for ourselves! The word that I am trying to focus on this year is “delightful,” so what are things that bring me delight Read More » Continue reading Self-Love During Valentine’s Month

Meet Local Musician & Surfer Lucy Spotts

A Vibrant Soul Making Waves in our Community As the editor of the East Coast Current, one of the most rewarding aspects of my job is getting to connect with the incredible individuals who make up our community. I am always thrilled when readers reach out to share their stories, and it was through one such interaction that I had the pleasure of meeting Lucy Read More » Continue reading Meet Local Musician & Surfer Lucy Spotts

INSIDE LOOK: Boho Collective Co. 

Article by Tiffany Evers // Photos by Kelsey Walters Come immerse yourself in bold patterns, vibrant colors, chic clothing and everything in between, for an authentic bohemian lifestyle. The boutique is located inside the Shops at the Colony Courtyard on historic Flagler Avenue in New Smyrna Beach.  Flagler Avenue’s Newest Boutique offers Unique Finds Sharing the stories of inspirational locals and dedicated business owners is Read More » Continue reading INSIDE LOOK: Boho Collective Co. 

Original Pekor Jewelry Store

Inside Look: Tom Cook Jeweler of Daytona Beach

All photos provided by and property of Tom Cook Jeweler At the age of 16, Vaclav Jule Pekor left his birthplace of Praque, Bohemia, Kingdom of Austria. He immigrated to the United States and settled in Columbus, GA where his brother was the owner of the Pekor Iron Works. He was an apprentice at two jewelry stores, sweeping floors and working his way up before Read More » Continue reading Inside Look: Tom Cook Jeweler of Daytona Beach

the florida local new smyrna beach photo grid

INSIDE LOOK: The Florida Local

Q&A with Co-Owners Alonda McCarty & Chelsea Preston Interview by Tiffany Evers // Photos by Kelsey Walters Q: When did you open your doors? A: June 2019 Q: What exactly is The Florida Local? A: The Florida Local is a happy little sip and shop artisan market and specialty coffee bar focused on selling Florida-made products and brands. We represent over 50 different artisans from Read More » Continue reading INSIDE LOOK: The Florida Local

woman's hand holding ice cream sundae in front of American flag on building

Local Favorite Ice Cream Parlor in Business for 10 Years in Port Orange

Let’s play a game called, “How Well do You Know your Neighbors?” Did you know that one of your neighbors is a local general store with gifts, lottery, a post office AND over 30 flavors of delicious homemade ice cream right in your back yard? And, it has been open for over 10 years?! Neighbors Ice Cream Parlor and General Store is that place! Located Read More » Continue reading Local Favorite Ice Cream Parlor in Business for 10 Years in Port Orange

Posh Pineapple cash wrap counter and bag

Business Profile w/ The Posh Pineapple

By Tiffany Yancey // Photos by Kelsey Walters  Q: Where are you originally from and what brought you to New Smyrna Beach? A: I was born in Sanford, FL and I am a fifth generation Floridian! My family has lived in NSB for decades, going back to my great grandparents. We had a second home here for 15 years. Then six years ago, pineapples started Read More » Continue reading Business Profile w/ The Posh Pineapple