Light Up Flagler

The merchants of Flagler Avenue invite you to kick-off the Holidays and celebrate the 32nd Annual Light Up Flagler Holiday Merchant Open House, on Flagler Avenue in New Smyrna Beach, Friday, Dec 4th from 5 pm -8 pm! This year due to COVID mitigation, Flagler Avenue will NOT be closed to car traffic. That means there will be plenty of on-street parking, along with safe and socially distanced activities you can enjoy!

Those activities are as follows:

Merchants’ Open Houses

#PutNSBUnderYourTree and shop local for the holidays with your favorite merchants’ on Flagler Avenue! During the event, individual businesses will have their own unique open houses with shopping specials and/or festivities for you to visit! This is a great opportunity to come out and support your local, independently owned New Smyrna Beach businesses.

New Smyrna Beach Cookie Challenge

From 4 pm – 8 pm, taste HOMEMADE cookies during the annual NSB Cookie Challenge! For $12, attendees will receive a cookie sample, a holiday cookie box, and a recipe card of each cookie they sampled. To learn more and purchase tickets in advance, visit

Family Holiday Picture Stop at the Gazebo

Your family can take FREE, socially distanced pictures in our holiday decorated Gazebo, located at the corner of Pine Street and Flagler Avenue. (For your safety, masks will be required while waiting in line to take your family’s picture in the Gazebo). We’re sorry, but Santa won’t be here this year, he is busy up in the North Pole getting ready for Christmas!

FREE Take-Home Ornament Decorating Station

Visit our Ornament Craft Station located on the corner of Cooper and Flagler Avenue, at the Citgo Gas Station. Families can pick-up their FREE sealed ornament to decorate safely at their homes.

Santa Paws Pet and Christmas Crazy Cart Pop-Up Parade

Watch or participate in The Santa Paws Pet Pop-Up “Parade” and the Christmas Crazy Cart “Parade” at 6:30 pm! These Pop-Up Parades will begin at the corner of Buenos Aires St. and continue down Flagler Avenue and end at Peninsula Ave. 

Want to enter the parade? Please use the links below to enter:
Santa Paws Pet Parade:
Christmas Crazy Cart Parade:

Find more great holiday events and activities in our Volusia County Holiday Activities Guide!

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