On November 16, local police departments will be teaming up with law enforcement agencies nationwide for a Border to Border (B2B) law enforcement event to kick off the annual Click It or Ticket seat belt campaign which runs through November 29.
The US Dept. of Transportation’s National Highway Traffic Safety Administration is asking all states to participate in the B2B, a one-day national seat belt awareness event.
The B2B initiative aims to increase law enforcement participation by coordinating highly visible seat belt enforcement and providing fact sheets for drivers at heavily traveled state border checkpoints.
According to NHTSA, there were 9,778 unbuckled passenger vehicle occupants killed in crashes in 2018. In that same year, 56 percent of those killed were at night. That’s why one focus of the campaign is nighttime enforcement. Participating law enforcement will be taking a no-excuses approach, writing citations day and night.
The B2B component raises awareness about seat belt safety and reminds people that seat belts aren’t optional.
The Thanksgiving holiday is one of the busiest traveled weekends of the year. Families will be heading out to spend time with loved ones, so it’s imperative to get the word out about the importance of seat belts.
Click It or Ticket isn’t about the citations; it’s about saving lives. In 2015 alone, seat belts saved an estimated 13,941 lives – and may have saved an additional 2,814 people if they had been wearing their safety belts.