Beach Vendors Brighten Up Volusia
Last year, the Volusia County Council voted to keep beachfront rental stands and concession vendor trucks on the sand. The businesses provide beach equipment rentals including comfortable beach chairs, large shade umbrellas, surf boards, bikes, food, drinks and more. The new contract includes a unique requirement compared to past years: that all vendor concession trucks have a uniformed look.
The details of the truck color and vehicle wrap designs came as finer points during contract development between the county council and Volusia County Beach Rentals (VCBR), a master group of concessionaires. The group covers the areas of Daytona Beach Shores, Daytona Beach and Ormond Beach. This year, the group merged with NSB Shoreline Services to include the six locations in New Smyrna Beach.
“We all own our trucks and are subcontracted. The county was interested in an appearance package change. Until we were locked into a contract, none of us (vendors) were willing to spend money on updates,” stated Pug Harvey, a 30-year vendor and owner of Pug’s Surf City, with a staple location on the sand at Flagler Avenue in New Smyrna Beach. “If we did not work together, all beach vendors were at risk of losing their businesses.”
The VCBR submitted a Request for Proposal (RFP) to the county council that included color options, vehicle wraps and equipment updates. The consensus among the vendors regarding the update is mostly positive. “I’m grateful we were able to work with the county to protect our businesses,” stated Harvey. Some vendors were unable to afford the update causing them to close up shop.
First year truck owners and business owners of BMore Corny, Alex and Victoria Kratochwill, are looking forward to using their step van on the beach (featured image). “We are required to carry the same beach rental equipment as everyone else,” said Victoria. “We decided to add a little more to our business. Our truck will have new and classic beach games like cornhole and chippo golf to name a few.” The husband and wife team are the only concession truck servicing Ormond Beach area, around Milsap Road.
The trucks in New Smyrna Beach are streamlined using the same vehicle wraps. Trucks in other Volusia locations are updated, but are mixed with different colors and wraps. Families enjoying Volusia beaches will be able to easily identify the brightly colored vendors as well as a brand new feature, a roving ice cream truck cruising the beach.